So there's this ad on the radio every morning, around 6.15am, that annoys the hell out of me for two reasons. One, it's vampiric, preying on the base fears of guys everywhere. Secondly, I doubt the veracity of its claims. The product it's flogging is a nasal spray to prevent premature ejaculation, and the spiel claims that once this happens to you, fear of a second occurrence will almost guarantee a second occurrence, setting up a cycle of failure. Well - would it? I'd have thought that any kind of performance anxiety would increase the chances of a bout of impotence rather than premature ejaculation. But hey, I'm not a guy, so what would I know?