Advertising lies. I hate it when my No-Frizz conditioner leaves me looking like Guy Sebastian on a windy day. I hate it when my Stay-Put lipstick leaves kisses on the rim of my coffee cup. I hate wearing out my arm muscles using a bathroom cleanser called Scrub Free. Don't even start me on coffee which promises a totally sensuous experience, but which leaves the earth wholly unmoved. I'm just over the whole advertising industry. From now on my purchasing decisions will be based on totally illogical reasons, eg I like the shape of the bottle. I can't go any further wrong than I have by believing what the advertisers tell me.