Anyway. While googling this product I came across the following complaint which was sent to the European Advertising Standards Alliance -
783 Johnson & Johnson
Complaint (offensive) to the Irish SRO, ASAI, from an Irish consumer concerning an advertisement on a UK TV station featuring Baby Extra Care Wipes. The advertisement showed naked babies and at one point a man holding a baby up above his head. The complainant found the advertisement offensive, believing that it might appeal to paedophiles, and was also concerned that the baby might fall and be injured.... Case closed, complaint not upheld.
Nice to see that the PC-ness of the self-appointed Moral Majority (minority!) doesn't always win.