Like buying soap from Lush. Like sliding between the top-of-the-line sheets I started buying, eight years ago; one new pair every two years. Like not compromising on toilet paper! *g* (said by someone who's old enough to remember the cut-up newspaper squares hanging from a nail in the outhouse). Spending $2 extra to buy the jar of coffee that I really like.
They're such little things, but they combine to make me feel like a million dollars.